Indeed social sites are no longer a platform meant only for personal communications and conversations. It is a great platform to give a head start to your online business. Still, you need a personalized platform for your e-commerce business.
If you doubt the fact whether you need a website in this contemporary business world, when you already have lots of other options that include social networking sites, to get connected with potential customers, then the answer is yes! The reason behind this will be explained blatantly by the best web development company Esolz technologies Pvt. Ltd.
Why a website?
Irrespective of the kind of business you are involved in, you need a unique website to become a cynosure in the eyes of both your customers and competitors. Here are the reasons why-
A website always provides you with the opportunity to have full control over your business. Whatever you do, sell or offer, there remains no restriction. The exclusive content that you provide on your website can always improve your website ranking, and as a result, you can expect more traffic flooding your website.
So you can expect successfully run your business at your terms.
Look at the cons
However, there lies some problem as well.
If budget is an issue and you don’t have a set of your own, you need to rely on a web development company, to get your website done.
Why a social networking site?
As you become a part of a community or a group through social networking sites, you can easily get connected with the potential buyers showcasing the products you have with you. Thereby, the volume of sales can increase and along with that, you can maintain direct relationships with your buyers. Not only that you can also take feedback directly, streamlining your business process.
Know the cons
Despite having so many advantages, the biggest problem you have here is to run the business according to the policy of platform owner or group members. Whatever you do, your dependency on others increases with time. Also, since constant monitoring becomes impossible, many times you tend to lose your potential customers.
Again, you must not forget that feedback can be both positive and negative. Since you get direct feedback for your products from your clients, it will always get displayed on the page. So, any negative feedback can direct the mind of your potential customers from buying your products.
Which one to choose?
Since both the platforms have their advantages and disadvantages, why not take the benefit of both of them for a well-structured online business. Using both of them hand in hand can give a true reflection of your business and help your customers to make a purchase decision.
So, the best decision will be to create an exquisite website to run the business at your terms and policies and use social networking sites as tools for further marketing them.
If the budget remains an issue for you, then you shouldn’t worry at all. The best web development company is near you to offer you top quality services. At Esolz Technologies, we offer a top-quality website that too at an affordable rate. Our web development service also includes exclusive digital marketing strategies to let you enjoy the taste of success and earn more revenues beyond your imagination.