Logo is not only about creating a good design. Rather, it promotes brand. Know the principles of a Good Logo before you proceed further with the design.
What makes a good logo? Why logo is so important for your brand? Are you planning to have a logo for your start-up company? It is quite normal to have questions like this, in your mind. Get answers to all your queries from Esolz Technologies. We are the best web Design Company in Kolkata, offering unique logos for your brand.
A logo is not about putting the visuals together to form a good piece of art. Unless a logo is effective enough in creating a lasting impression in consumers mind, you cannot say your business is having the perfect logo. If you want to have the perfect logo then the designers designing the logo must keep certain things in mind. Below are they-
- Pertinent- The design of your logo must be related to your brand but it is not necessary to show the products you are selling via your logo. Again, you cannot use just any color, font or shape to make your logo look attractive. It is important to create something that suits perfectly with your business.
- Simple- Avoid designing complicated designs. This is mainly complicated designs cannot communicate the brand message to the target audience. An effective logo reflects the vision of the business.
- Unique- Even if you are asked to create a simple design make sure the design of the logo is unique. Unless it is unique your customers won’t be able to remember it. As a result, you might lose the battleground of your business. Avoid clichés to remain ahead of your competitors.
- Everlasting- Trend changes over time but the logo cannot be changed at regular intervals. So never try following the trend blindly, while designing the logo for your brand. Create a logo that fits very well with your business at least for the next 5 years.
- Functional and flexible – The purpose of a logo is to communicate a business message to the target audience. Whether the logo gets printed on grayscale mode or color mode, the effectiveness of the final output has to be similar.
Also, a logo has to be flexible so that its effectiveness remains the same, wherever it gets printed, be it- from small visiting cards to big billboards.
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