The age-old notion of web design as an isolated part of any marketing efforts has brought destruction in many businesses as people fail to understand that in this era of digital marketing, the website design serves more than one purpose in a business. The purpose of web design is not only constricted to its attractive layout only as it encompasses many other aspects of a business. From traffic visits to rates of conversions to SEO, the Top website design company in Kolkata takes care of the entire responsibility of the internet presence.
Some Important Questions
Yet, people understand that designing a website is important but do not understand why it is important. This is now high time to understand the importance of a website and by analyzing the facts, they do not only gain the insights, but they will also be able to find better strategies for their web designs. What is the impact of web design in business?
Importance of Web Design in a Nutshell
In terms of faith, any designing element has more potential exponentially than content. In a study, it was found that the reason of mistrusting a website hides behind the elements of the design and the percentage of those visitors who think this way is 94 whereas only 6% thinks that they do not trust a specific content. In that study, the researchers found issues where the visitors pointed out their problems at,
1. Complicated layouts
2. too many pop-up ads along with too flamboyant advertisements
3. shabby color palette or tedious design
4. Difficult navigation
5. Slow loading of web pages
6. Trouble in readability for font size or style
Benefits of Top website design company in Kolkata
The following points would make it easier to understand why it is important to hire a web design company to increase the rate of conversions and branding,
- Content matters
Along with web design, the content should not be neglected because it is a vital tool for a website. Content helps to build faith among people and at the same time educate them. People are prone to search for those websites which are updated with lots of readable pieces of stuff, relevant, informative, etc. People enjoy those websites with much information and FAQ or frequently asked questions.
- Effects of web design
Both the content and web design go hand in hand. How? Without proper fabrication of the website, no visitor will pay much heed on the content. Along with hiring a web design company, the website needs the assistance of the best web development company in Kolkata is important to make the features work or function properly. The proper function and design of a website determine the maximum time of browsing for a visitor to the website should be designed in such a way that it can be conventional for the visitors.
- Integration of SEO and web design
The prime motto of a website is to get maximum exposure in front of the internet surfers. Now, to get that sort of exposure, one website needs the help of the search engine optimization. By maintaining all the algorithms of the search engine, a website should be designed to get maximum exposure. The design trends are ephemeral but the branding and online presence should be permanent. Focusing on the fleeting trends for design is important but sometimes it can be problematic so one of the very recent designs has taken the place of the old ones to solve every sort of problem and that is parallax design. It features a sole page and it goes on forever. The users prefer such design as they keep on scrolling and the website owners find it beneficial as it engages people. The search engines now try to find websites with new features as it engages people more than usual so the Top website design company in Kolkata integrate SEO tactics in the web design.